There is a lot of noise all around us. The competition for our attention is fierce. To top it all off, our ability to read, write and concentrate has been compromised. Our brains don't really work the way they used to.
We crave short, swipeable, soundbytes to consume like bonbons. Low nutritional value for our brains...zero value for our souls.
The internet has rewired our brains. There are many eloquent books on how our brains (and as a result our capacities/capabilities) have completely changed as a result of the internet.
People are just not allowed to be boring anymore. If a class, movie, presentation, meeting is "boring", "long", "unengaging"...we can log onto one of our empty calorie social media sites, tune out and snack on junk. Too bad, so sad if your phone is not charged or if you don't have wifi. You might actually have to listen to the boring presenter or trainer.
Never has it been more difficult to grab and keep people's attention while telling your story.
Whether you are a politician, a teacher, an entertainer, a writer, a content creator, a director or a manager, getting your message across has never been more difficult. The crowds are getting tougher and tougher by the second. They are getting dumb-er, numb-er and clever-er all at once.
There is a bright side to all of this...there are a few upsides actually.
We know how competitive the information-spreading message-giving market is...but never before have we had such a competitive advantage. We have so many resources and communication channels readily available to us.
With a little creativity and thought, almost anyone can create a website, design a poster or make a video.
Every tool imaginable to create good, interesting content is now available on the web. With some time and energy you can create more interesting presentations, tell more visual stories and be more engaging for your fickle audiences. Yes, you are still going to have to invest time and energy but at least you don't have to go back to college to learn web design, illustration or content creation from scratch.
My gift for you today for reading all the way to the end is this: let me introduce you to an absolutely awesome tool that will change your life. I just published a commercial/teaser video for ETUDIST which I wrote, produced, illustrated, edited and directed myself. Don't I sound brilliant? My only brilliance is my nack for finding good tools and ability to learn to use them pretty quickly.
I used Videoscribe to create this video...and I also used videoscribe to create the storyboard image at the beginning of this post.
The words are mine. The story is mine. The ideas are mine. The design is mine. BUT, the illustrations and the awesome tools that I used to bring my message to life are all thanks to VIDEOSCRIBE.
It is free to try...so go check it out...it just might make your next presentation, class, pitch, story AWESOME.
If you are just "not cut out" for this type of thing or if you just need some help telling your stories then you can always contact Etudist for help.
Derya Akalın Uysal, founder of Etudist Training & Consulting.